What We Do

What Is Market Research???

The process of gathering, analysing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face.

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Importance of Market Research

Quality market research is vital to running a business effectively and profitably. It is used to solve problems, obtain information on competitors and determine the needs and wants of customers and potential customers. 


Market Research
Services

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Quantitative

  • Face-to Face Surveys
  • Telephone Interviews
  • Postal Surveys
  • On-line Surveys¬†


Qualitative

  • Focus Groups
  • Depth Interviews¬†
  • Consumer Testing
  • Mystery Shopper Exercises


Quantitative Research Services - Activities

1.Recruitment and Selection of Field Personnel

2.Training of Field Personnel

3.Field Data Collection

4.Field Supervision and Audit

5.Verification

6.Data Quality Assurance

7.Data Collation and Coding (if required)

8.Data Analysis

9.Report Preparation & Presentation of Findings