A project is an activity or a group of activities with a defined scope, execution timeframe and an established budget. A project is also a non-routine activity that must effectively deliver on Schedule, Risk, Resources, Budget Scope and Quality for its own success. Organisations oftentimes have project ideas that they wish to execute but require more research information prior to initiation. The research allows organisations to identify, assess and develop an idea/opportunity with a view to establishing its benefits and how well it fits into the organisation’s broader picture. We provide the assessment required to inform project scope development and overall design. Activities during this phase allows the organisation to evaluate during the next phase of the development process.