Social Media Research



Social Media Research uses data collected from social media platforms and applies market research methods and opinion research methods to social media data. By using social media data, researchers are able to analyse data from vast numbers of media users who would otherwise not be accessible. A variety of research project goals can be achieved through social media. This method is of particular use for attitudinal studies, usage studies, media tracking studies, and custom research that capitalises on the unique attributes of a particular social media platform.