The decisions that our clients make every day require data. Some decisions require extensive research and other decisions need validation through an understanding of current trends and consumer market segments. LTMI has  measured consumer behaviour during COVID-19 as well as trends regarding consumer preferences, behaviour during major festivals, media habits, health and wellness, financial habits, travel trends, expenditure patterns during festivals and major holidays. These are some of the consumer lifestyle choices, attitudes and opinions that we research. Since 2020, we have interviewed over 10,000 Trinbagonians through our panel and social media promotion.